The Incredible Shopping Experience Awaiting You at Ikea London You Wont Believe Whats Inside

IKEA Retail ( Group) is rolling out the IKEA app in more markets to enable the many people to select and buy IKEA products in a simpler, more convenient way. Customers will now be able to buy products directly through the IKEA app for home delivery and pick up at the store. 

With almost a third of the world’s population now at home due to the Coronavirus pandemic, the way of life and work has changed. People are spending more time at home, connecting online with the outside world, looking for motivation, engagement, and online experiences.

To this end, Group is speeding up the convenience of online shopping by rolling out the app to servecustomers’ needs. Group launched the IKEA app in July 2019, which is currently live in Sweden, France, the Netherlands, UK, Ireland, Spain, Canada, and Japan. Over the next two months more markets, including the U.S., Germany, Italy, and Serbia, will introduce the IKEA app to be even more accessible to customers. So far, it has been downloaded by 4.9 million users and is continuously evolving by launching new features.

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“We have designed the IKEA app through the lenses of data ethics to create a completely new experience that allows shoppers to access the full range of IKEA products from the comfort of their home, ” says Barbara Martin Coppola, Chief Digital Officer, Group (pic below).

The IKEA app is in line with theCustomer Data Promise that Grouplaunched in January this year. The promise ensures people to be in full control of their data by creating a unique user experience built on a set of principles. Group wants customers to be able to make own decisions by creating a democratic digital design. Through a centralized data control panel, customers will get contextual access to their settings where they can change and personalize their inspirational feed.

The shoppable app —along with the new digital tools launched as part of the Customer Data Promise— was designed and developed in collaboration with Work & Co, IKEA’s digital product partner.

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The IKEA app will add value to customers’ online experience by making it possible to shop IKEA products directly through the app. It is packed in a modern design offering a great user experience with content to engage customers regardless of their living situation.

The IKEA app features an inspirational feed where customers can choose to personalize it based on what products they like. The feed highlights product recommendations, inspirational content, and campaigns. Users can navigate through a fresh design making it easier to find, discover, and get inspired by IKEA’s range of products. The IKEA app also enables customers to create a profile and get access to their digital IKEA Family card.

Group has beenaccelerating its efforts to offer digital solutions to be more accessible to the many people . In order to better meet the increasing needs of its customers, Group has been continuing to invest as part of its digital transformation. In April, Investments, the investment arm of Group acquired Geomagical Labs , a leading US-based development company of 3D and visual AI solutions for interactive home furnishing inspiration, based in Silicon Valley, California. The 3D and AI technology developed by Geomagical Labs will be used to bring out the uniqueness of IKEA to life, digitally, by making it easy for customers to capture and furnish their homes using photorealistic 3D representations of their furnishings.

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Even though life is heading towards normality again, some brands’ stores are still committed to the social distancing rule and depending on online shopping to avoid any crowding that could happen inside the store. One of the brands that has been giving its customers an extraordinary shopping experience is IKEA.

IKEA is one of the most famous furniture brands that everyone loves purchasing from; and this year marks the second year of the brand opening its pop-up store in the North Coast.

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With the less imposed restrictions, people started to travel again inside the country and since it is summertime, they always tend to head to the North Coast for vacation. So, residents of the North Coast can now enjoy IKEA’s products.

The store is open from June till the end of August and its location remains the same as last year’s, at Livio’s mall in front of Marassi.

IKEA has created a new shopping experience for all its customers where they can visit the North Coast store and do their shopping virtually.

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Since the pandemic still exists, the brand aimed for less crowd inside the store so that people can have the best experience with nor compromising on their safety. IKEA created a 3D virtual store for North Coast residents, so they can visit it virtually to check the whole place from the outside and the inside along with all of its products. You can enjoy the full experience by clicking on the following link.

This is the first time IKEA implements this option for one of it’s EG stores to assert the social distancing rule and to make shopping an easy experience for its customers. The brand wants to make people’s summer hassle-free and for everyone to stay at home and shop online instead of physically visiting the store and create crowdedness.

IKEA is also offering a new and exclusive service where customers can pick up their products from North Coast store. This service is limited to specific products displayed on IKEA.eg/NorthCoast. It’s simple! Customers choose the desired products, screenshot them and send via WhatsApp 01025005237. All orders are received within the same day.

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It is great to see that some brands are creating solutions that can make this time easier for people, and since everything is becoming virtually done, we are expecting some brands to follow IKEA’s path of providing its customers with modern solutions.On a visit to IKEA, there's a chance that you're probably doing a ton of things that make life so much harder for your fellow customers.

From walking too slowly to not cleaning up after yourself at the cafeteria, there are many things that might make other shoppers at the Swedish furniture giant silently seethe.

So, when you're out getting some affordable furniture and other housewares on your next IKEA run, take a moment and watch what you're doing because if you're partaking in any of the following acts, you just might be

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It's never nice to see your life flash before your eyes after a near miss as you search for the perfect Malm.

While there is a whole lot to see in IKEA, especially when you're going through the showrooms, walking too slowly just clogs up everything.

A lot of the time, the slowest groups are also somehow the biggest, so it can be nearly impossible to pass them if they're taking their sweet time.

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And no, you don't have to go through the store in a sprint. But, if you look behind you and you see an exasperated line of fellow customers, there's a good chance you might be walking too slow.

You come in, walk through the showrooms, then continue to the retail space. It's a specific order and a specific flow, and to go against that? Well, that just screws everyone up.

Not only is it annoying to have to move over if someone's coming toward you with a full cart in the opposite direction, but it throws the entire vibe off and is just one step closer to complete chaos in the store.

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The showrooms are a really fun and unique part of the IKEA experience. You get to wander through a wonderfully manicured and modelled room filled with little gadgets and knick-knacks that cost a